Dr. William H. Cox

Dr. William Cox is CEO of Management & Excellence SA (M&E) in Madrid and M&E Global Inc., in New York. M&E was established in 2001 with the support of the IE Business School, Madrid, and is specialized in calculating the Return on Investment (ROI) of human capital processes, such as aviation training, customer services in aviation and supply chain. Its SMART ROI™ service has been successfully applied in over 110 client projects in most sectors, including Pratt & Whitney, Hartford.

Cox is author of six books and several hundred articles. He received his Ph.D. from the London School of Economics, a graduate degree in finance from the University of Oxford, two degree from Boston University and a Certificate in Finance from Harvard Kennedy School. He was a Visiting scholar at Georgetown and Freiburg Universities. He is a member of Who’s Who Germany, Austria and Switzerland. 

How to Use Maintenance ROI as a Tool to Boost Profits

Return on Investment (ROI) calculations are much more than numbers which demonstrate the profitability of maintenance training. They are practical management decision tools to address specific issues, such as:

• Frame and engine areas needing the most maintenance training
• The optimal maintenance training by ATA, approach and method
• Timing of training
• The specific skill and knowledge areas in training which are most often applied by maintenance engineers and how much ROI do each generate.

Solid ROI data can answer these questions and help optimize both an air carrier’s maintenance and training strategies.

In addition, this presentation compares the ROI of maintenance training for commercial air carriers and business aviation.

Fresh data will be presented to illustrate all above points.